By Rita Cunha
L’Oréal is one of the most popular beauty brands in the world. It sells all sorts of products, from shampoos and hair masks to skin care essentials like moisturizers and sunscreens.
You probably know all this by now. But what you may not know is that you shouldn’t pay full price for your favorite L’Oréal items. There are dozens of L’Oréal coupons and promo codes for the French brand out there—you just need to know where to look.
In this article, we’ll help you do just that. First, we’ll go over L’Oréal as a company and show you brands most people don’t know are owned by the beauty giant. Then, we’ll tell you all the secrets of how to save on L’Oréal while still getting what you love.
How L’Oreal Became a Beauty Giant
L’Oréal has humble origins: Eugène Schueller, a young chemist in Paris, developed the brand’s first hair dyes and sold them to Parisian hair salons. No one could have imagined what the future would hold for the company.
Throughout the 20th century, the company expanded its range of products. From hair dyes to face creams, all the investments made into research and development were well worth it.
It wasn’t until the 1980s that L’Oréal became a recognizable name to most consumers outside of France. The quality of the face creams, makeup, and hair products quickly won over legions of fans.
Today, L’Oréal is still focused on developing new product lines for all women around the world. After opening branches in South America, Asia, and Africa, L’Oréal has truly become a global and inclusive brand.
Types of L’Oreal Products
L’Oréal as a company owns a lot of brands—39, to be exact. They’re subdivided into four categories: Luxe, Consumer Products, Active Cosmetics, and Professional Products.
Each brand specializes in a particular corner of the market, and they’re all known for their high quality and standards. Let’s take a look at them.
L’Oréal Luxe is all about creating and selling luxury products. The brands under this umbrella have some of the most knowledgeable and creative researchers working for them. The result is simple, and easy to love: high-quality products that guarantee unparalleled results.
- Giorgio Armani Beauty
- Yves Saint Laurent
- Helena Rubinstein
- shu uemura
- IT Cosmetics
- Urban Decay
- Ralph Lauren
- Azzaro Fragrances
- Atelier Cologne
L’Oréal Consumer Products
L’Oréal Consumer Products are the ones you will most likely find at grocery stores and beauty shops. They’re the every day basics you reach for time and time again because you trust their quality and reliability. Plus, since they tend to be more affordable, they truly embody L’Oréal’s famous slogan: Because we are all worth it.
- L’Oréal Paris
- Maybelline New York
- Dark & Lovely
- Magic Mask
L’Oréal Active Cosmetics
When you need a skin care product that has been developed by scientists and dermatologists, you can turn to any of the L’Oreal Active Cosmetics. This group is all about taking a proven scientific-forward approach to skin care and beauty. It’s no wonder they’re often recommended by doctors to millions of patients worldwide.
- La Roche-Posay
- Decléor Paris
L’Oréal Professional Products
Lastly, we have the L’Oréal Professional Products. As the name suggests, these are the products beauty professionals love the most. They’ve been designed to help hairdressers and hair stylists deliver the very best results to their clients. The verdict is in: millions of professionals across the globe are loyal to L’Oréal products.
- L’Oréal Professionnel
- Kérastase Paris
5 Places to Buy L’Oréal Products
L’Oréal products are certainly not hard to find in the United States. And depending on where you buy them, you might get a sweet deal using a L’Oréal coupon or promo code.
1. Your Local Supermarket
The first place to check for L’Oréal beauty products is your local supermarket. Target, Sam’s Club, Walmart, and Costco always stock them. There, you’re most likely to find the brands that belong to the L’Oréal Consumer Products group.
Additionally, because these large grocery chains do a lot of business with L’Oreal, you can almost always find great deals. Make sure to keep reading the article to learn how to save on L’Oréal at these stores.
2. Pharmacies and Drug Stores
Pharmacies and drug stores also usually carry L’Oreal items. That’s true for chain pharmacies, like CVS and Walgreen, and even smaller, independent pharmacies. If you need to find specialty skin care products (by the brands under the L’Oréal Active Cosmetics umbrella), your local drug store is definitely the place to hit up first.
3. Specialized Beauty Stores
Beauty stores such as Sephora and Ulta Beauty stand out because they carry a wealth L’Oréal products. From the more easily found Consumer Products to the high-end Luxe items, you’re bound to find whatever you’re looking for at these stores. Plus, since most stores also offer one-on-one consultations, you can ask the beauty experts for tips on how to choose the right product for your needs.
4. Online Beauty Boutiques
Online beauty boutiques are very similar to traditional beauty brick-and-mortar stores. They stock impressive amounts of classic and just-released L’Oreal items so you can find what you need. Although they don’t have consultants on the spot to guide you, they do offer the convenience of free shipping on many orders.
5. Hair Salons
Lastly, if you’re looking to get into the world of high-end, high-quality hair products, you can always go to a hair salon near you. The sales reps for L’Oréal there can help you pick out exactly what you need and even give you tips on how to achieve the best results. Although the L’Oréal Professional Products tend to be on the pricier side, they’re well worth the investment.
How to Save Money on L’Oréal Products
Even though most things this French brand makes don’t cost an arm and a leg, there are still ways to save on L’Oréal products. These are our top three tips every beauty aficionado should follow.
Use Swagbucks Cash Back Offers
Swagbucks is an online rewards company. It gives you points, which you can then redeem for money or gift cards, for doing simple everyday tasks. Every 100 SB points are worth $1, so your savings can add up.
If you’re already going out to buy your favorite L’Oréal product, why not get some cash-back on your purchase? For example, if you buy your beauty essentials at Walmart, you could get 1% cash-back. Or you could instead stop at Sam’s Club and reap up to 8% in cash-back.
New cash-back deals are frequently updated on the app and website, so make sure to stop there before making your purchase!
Print or Download L’Oréal Brands Coupons
Another thing Swagbucks lets you do to get deals is to download or print exclusive L’Oréal coupons. They can help you save dozens of dollars if you’re buying more than one item at a time.
Right now, Swagbucks has some of the best coupons available now for L’Oréal brands:
- Kiehl’s discount coupons
- Lancôme promo codes
- La Roche-Posay coupon
- IT Cosmetics savings
- NYX Professional Makeup coupons
All you need to do is choose the L’Oréal coupons you want to use and redeem them at check out. In many cases, if you’re shopping online, you’ll even get free shipping on your order!
Look for Special Offers on Magic Receipts
The third and last tip we have on how to save on L’Oréal is using Magic Receipts. This branch of Swagbucks is all about making your weekly or monthly shopping easier and more lucrative.
Before heading out the door to the supermarket, sit down, open Magic Receipts, and type the name of the L’Oréal product you want to buy. Do you see an offer pop up? If so, add it to your cart and you’ll get SB points for buying it. Once you’re back home, scan the coupon and the points will show up in your account. Easy, right?
Of course, you can save money on dozens of more items. Magic Receipts works with all kinds of essential consumer goods and groceries. If you’re working with a tight budget, Magic Receipts could be the help you need to get to the end of the month.
Famous L’Oréal Marketing Campaigns
Good ad campaigns are easy to remember. That’s what makes them good! Do you remember any marketing campaigns that L’Oréal has done? You probably do. Test your memory with these three iconic moments.
- “Because we’re all worth it.” L’Oréal’s slogan is easily recognizable. It’s displayed on every single billboard, magazine spread, and video ad the company pays for. And since it carries such a beautiful message, it has become one of the most iconic lines in the beauty world.
- Vogue’s “The Non-Issue” Issue. This 80-page magazine was launched to celebrate the beauty of older women, who often get ignored by the beauty and fashion industries. L’Oréal and Vogue teamed up to lift the self-esteem of women over 50 everywhere.
- L’Oréal Products Meet Virtual Reality. During the coronavirus pandemic, L’Oréal gave its first steps in the world of virtual reality. By creative Facebook, Instagram, and Snapchat filters, it gave social media users the ability to experiment with make-up from the comforts (and safety!) of their homes.
Charitable Donations and Philanthropy
L’Oréal is also using its profits to sponsor charitable causes.
In 2020, for example, L’Oréal pledged to donate a whopping $250,000 to Feeding America, an organization fighting hunger in the United States. When the coronavirus outbreak hit the country, many families lost their income and couldn’t put food on the table. L’Oréal helped them through their tough times.
But that’s not all. Every year, L’Oréal picks ten women from the United States and ten women from Canada to choose a charitable organization. It then offers each of them $10,000 to give away. This program has been in place since 2005, and it shows no signs of stopping now.
All in all, L’Oréal is showing its customers and other companies that beauty is not just about looks. It’s also about doing good.
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