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Is Toluna Legit?

By May 5, 2022May 11th, 2022No Comments

What is Toluna?

Toluna is a survey site that allows members, called Toluna Influencers, to earn points through a variety of actions. Obviously answering surveys will be one way of earning points. Longer surveys mean a higher point count. Here are some more ways for Toluna users to earn more points:

  • Create your free account and get 500 welcome points right away.
  • Take mobile surveys. Some surveys are only available through the Toluna app.
  • Play games that are found in the game center.
  • Become active in the Toluna community by creating your own polls and other discussions.
  • Create content. Content creators can earn 1000 points per post.

At this time Toluna is changing the referral process and will announce the changes when they are ready.

Is Toluna legit?

Founded in 2000, Toluna has over 20 million users that take surveys in nearly 30 languages around the world. There are plenty of reviews but no clear consensus good or bad. The negative reviews all suggest that they rarely get enough points to earn a reward but those reviewers are also fixated only on surveys. Like other sites, you have to be a bit more active and look for additional ways to earn points instead of just waiting for survey invitations to come in.

To earn money on Toluna and sites like it, you have to be an active member. You can’t just complete surveys and expect the cash to just roll on in for you! True, the paid survey is one of the easiest ways to earn points on the site but even in an ideal world, no one person is going to be the perfect fit for every survey. There are going to be survey categories that will be outside of your field of interest. That means you will be disqualified from those surveys because your answers would be irrelevant to the companies that requested them.

Why do companies pay Toluna for surveys?

Online surveys are a great way to get opinions on brands, products, and more. The problem is rounding up enough of the right survey takers at one time to make the information at all useful. That’s where the Toluna website and others just like it comes in.

Say a candy company is planning a new candy bar. They are going to want people who eat and enjoy candy (obviously) but one of the planned innovations may not appeal to older people or to hardcore chocolate purists. So, the screening will set an age filter but will also filter out our candy snobs as well.

Satisfied that you meet the right criteria, you are asked to take the survey and you earn Toluna points for your time. Toluna has provided a service to the company, you have provided a service to Toluna and a new super weird candy bar is foisted on to the unsuspecting consumers. Good job, weirdos.

How much do Toluna surveys pay?

It might be difficult to calculate that without getting out a calculator and doing some complex math work because the paid surveys are paid in points without a dollar amount being listed. Other survey sites may say “earn $1 for this survey” but Toluna does not do this.

Nerdwallet did the math and estimated that you get just under 75 cents per hour on the Toluna survey site which does not even make a guess of how many surveys that may mean in that time frame.

This may be one of the reasons that a Toluna review will mention tedious amounts of work for little payoff. Again, this is not entirely on Toluna. Other ways to earn points are offered and are discussed frequently on the website.

How do I get paid on Toluna?

Like other survey sites, eventually, you will want to get paid. For Toluna, there are several ways to get paid based on the number of points that you have earned at that point.

You can get paid with PayPal cash which will be deposited directly to your PayPal account. You can also request a paper check if you would prefer to do that.

Another payment option is gift cards or vouchers. To find the perfect reward for your hard work, go to the Toluna Rewards center and pull up the available rewards. You will see how many points are needed to buy each reward so if you are a bit short you will have to go back and do more surveys.

Digital vouchers and gift cards will be sent to your email address after confirmation. Deposits to PayPal and paper check requests must also be confirmed before they will be completed.

How does Toluna Influencers work?

Anyone who wants to join Toluna is considered a Toluna Influencer. From the simple surveys to interacting with other users in the community, you can earn points, bonus points, and even become someone that is highly respected by your peers.

Influencers also help brands develop by providing accurate feedback on social media postings, new product launches, and interactions they have personally had. Smart companies pay attention to these voices because one voice may be speaking for thousands.

How can I earn money online?

Let’s be honest here. Most surveys want a certain demographic. If you are going to put all your eggs in the taking surveys basket, you are going to end up with a rotten mess eventually. That’s not to say that taking surveys is bad or a waste of time, far from it. There are better sites to do that with and those sites can also help you earn more money in a shorter amount of time.

So, how do you earn money online? Here are several options for you to try out.


Sure, Swagbucks is a survey site but it is a very good site beyond that. There are dozens of ways to make money, you see how much you could earn per survey plus how long it should take you to complete, and you always get at least a point (SB) for trying to take a survey even if you are not asked to continue.

Other ways to earn on Swagbucks include:

  • Playing games and reaching a set level within the given time limit.
  • Watching ads and videos.
  • Install the Swagbutton and get SB. What this nifty extension does is alert you to new survey opportunities, discounts or coupons when you are shopping, and the potential to find and redeem a Swagcode. A Swagcode is like a fun little treasure hunt that sends you to a website to retrieve the code. You add the code to your Swagbucks account and voila, more SB for you.
  • Prizes, sweepstakes, and fun daily polls and activities. When is the last time someone cared enough about your favorite ice cream flavor to give you an SB for it?
  • Shop directly through the Swagbucks website or use the Swagbutton to use coupon codes and earn SB plus cashback from many of the thousands of merchants.
  • Refer friends and earn SB for yourself plus earn a portion of the SB your friends earn as well in the gift that never stops giving.

Start Earning with Fiverr

Do you have the gift of creating content? Can you take photos so beautiful that people call them art? Are you a graphic designer? Do you have one of the dozens of other talents? Fiverr might be the place for you to showcase those skills.

With Fiverr, you create an account and fill out the relevant information. From there you can post your rates per hour or gig and wait for people to find you or you can actively reach out to potential new clients to bid on a job that they have posted. Stand out in your first few gigs and you will become a highly sought-after person on the site.


Sure, you know you can buy stuff with Amazon but did you know that you can also make money with Amazon as well? There are several ways but the top ways are the easiest for beginners and are selling items and publishing books.

Sellers create an Amazon marketplace, list their items, and then pay a fee for some of the services that Amazon provides. You can be a bulk seller or you can sell your own products including handmade items or used items.

Book publishers can create their own content or can pay others to create it for them. Pay attention to the publishing guidelines and know your potential audience.

Final Thoughts

If you want to earn any amount of money by participating in survey panels, be prepared to take all the surveys that are offered to you. This will increase your chance of finishing surveys for rewards points. But, make sure that you are using every possible resource in your Toluna account by taking profile surveys, installing the Toluna influencers mobile app, and being as active in the community as possible. You will be able to make some money although it might take a little time. Set a goal and then crush it, every day!

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